Can You Pay Google For SEO? (2023)

Can You Pay Google For SEO? (1)

by Justin Smith, CEO

Updated Oct 18, 2022

Can You Pay Google For SEO? (2)

So, you want to rank at the top of Google when someone searches for your most important keywords. We all do! And now you’re wondering, “Can I just pay Google for SEO?” “Can I pay them to rank organically?” Below we’ll dive into how organic search works, what you can pay for, and what you can’t.

Can I Pay Google For SEO Services?

There is a quick, simple, easy answer to this one. No. Google does not offer SEO services. Remember, Google is a search engine and they have created their own algorithm to rank websites. If Google offered SEO services, you’d basically just be paying to be at the top of the search results considering they would know exactly what to do on your website to get you there. This would defeat the purpose of Google working so hard to create a proprietary algorithm.

Google Makes Lots of Money, So What Can I Pay Them For?

As one of the most profitable companies in the world, Google of course will let you pay them for advertising. While you cannot pay to be listed in the organic search results, you can pay to be in the “Ads” section of the search results, see below.

Can You Pay Google For SEO? (3)

Through Google Ads, you can launch your ads within minutes. The model is pay-per-click, meaning you’ll pay a certain amount each time someone clicks on your ad. How much you pay depends on the keyword and is based on a bidding model, meaning the higher others are willing to pay, the more you’ll have to pay to be above them. In the image above you’ll see two different types of ads, text ads on the left and shopping ads on the right. At OuterBox, we offer Google Ads management services to help you run an effective paid search campaign and determine what type of ads will be best suited for your business.

Who Can I Pay For Google SEO?

While you can’t pay Google for SEO finding a reputable SEO agency (like OuterBox), is the way to go. A Google SEO expert will be able to guide you in the right direction to take your website to the top of organic search and grow your traffic without paying for each click. Depending on the type of website you have, your target market, keywords, and more, the strategies used may be different. A professional should know what is best for your website and should be able to help you significantly increase online sales.

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Can You Pay Google For SEO? (4)

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How much does Google SEO cost? ›

Large SEO projects cost an average of $1,500-$5,000 per month. Average hourly SEO services costs $100-$300 per hour. For small businesses, spend at least $500 per month on SEO to see results.

Can I pay to rank higher on Google? ›

You can bid on search terms with Google, and that will put your ad at the top of the page, but ads and search ranking are not related. So to answer the question of can I pay to rank higher on Google?, the answer is no.

Does paying for Google Ads help SEO? ›

A PPC ad solution like Google Ads doesn't have the same results as SEO and won't improve your organic search rankings. Instead, Google Ads can help you display your ads to potential customers, at the exact moment they're searching for a business like yours.

Can I pay for SEO? ›

How much can you expect to spend on SEO? If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500.00+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 a month. Some firms offer a “trial package” at a lower price, with no contract.

Should I pay someone to do SEO? ›

Yes, hire an agency if you're looking for long-term success. Unless there's something easily fixable on your site (like blocking it entirely with your robots. txt file), the majority of SEO is building long-term successes and value.

How much should I pay for SEO per month? ›

78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate.

How much does it cost to rank #1 on Google? ›

To be at the top of a Google search, it costs between $0 to $100,000 & even more. This depends on a lot of factors like the niche you are in, the size of your organization, your marketing budget, type of marketing used etc.

How long does it take to rank 1 in Google? ›

According to, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.

Is it possible to rank #1 on Google? ›

There is no surefire way to get a #1 ranking on Google. However, targeting the right keywords and audience can significantly increase your chances. Follow that up by creating and promoting tons of well-optimized content, and you're good to go!

Should I pay someone to do Google Ads? ›

Even from the beginning, the ROI will very likely be higher to use a paid advertising expert. An expert in Google Ads will create your campaigns, monitor them, and make changes as needed. As with many things, there is value in hiring an expert.

Is it worth spending money on Google Ads? ›

Google Ads can be worth it for small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI.

Is Google SEO Certification worth it? ›

Is SEO Certification Worth It? If you are just starting or want to improve your qualifications, a structured program taught by an SEO specialist can be a good idea. If you already have a lot of SEO experience, clients, and proven SEO successes, you probably can do without it.

How much should a beginner SEO cost? ›

SEO pricing often isn't straightforward. There are many factors that make it difficult. For hourly rates, the typical price is around $76-150 an hour. For a monthly retainer, most of our respondents are between $1,000-2,000/month.

How much does SEO cost in USA? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

How much should I budget for SEO? ›

We know that there is massive competition in the search results. So the question isn't only: "How much do you want to spend on SEO?" But also: "How fast do you want to beat the competition?" This is really what determines your budget. At a minimum, you should spend 5% to 10% of your revenue on SEO.

Can SEO make you a millionaire? ›

Can SEO make you a millionaire? That depends entirely on your skills and ability to scale. The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit.

Should you pay for SEO or do it yourself? ›

The number 1 reason to hire an SEO agency is due to their expertise and resources. The 2nd reason is giving the job to an expert rather than spending important time learning SEO yourself. The 3rd reason is the enormous cost of hiring a complete in-house SEO team vs outsourcing it.

How much does SEO charge per hour? ›

The average hourly fee for an SEO specialist is between Rs 500 to Rs 1500, but here's the thing: SEO takes time to show results.

How much is SEO for small business? ›

On average, small and mid-size enterprises pay $497 per month for SEO services to a freelancer or marketing agency. Companies that pay more for SEO services see better results, while companies that pay less than $500 for SEO services are the unhappiest. SEO is a long-term strategy that delivers long-term rewards.

How long does it take for SEO to work? ›

The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.

How do I get my business listed first on Google? ›

How to improve your local ranking on Google
  1. Enter complete data. Local results favor the most relevant results for each search. ...
  2. Verify your locations. ...
  3. Keep your hours accurate. ...
  4. Manage & respond to reviews. ...
  5. Add photos. ...
  6. Add in-store products. ...
  7. Relevance. ...
  8. Distance.

How can I improve my Google ranking for free? ›

How To Increase Google Ranking For Free: 7 Steps to Increase Web Traffic
  1. Create Backlinks. ...
  2. Keep an eye on broken links. ...
  3. Focus on quality-written content. ...
  4. Focus your attention on local searching. ...
  5. Focus on your audience. ...
  6. Stay away from the grey area. ...
  7. Make your website easier to access.

How much does Google cost per click? ›

The average cost per click in Google Ads is between $2 and $4 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

How can I rank up faster on Google? ›

How to rank highest on Google
  1. Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
  2. Mine your search queries. ...
  3. Target how-to and tutorial keywords with videos. ...
  4. Target pages already ranking. ...
  5. Do a SERP analysis. ...
  6. Add Schema markup. ...
  7. Check your technical SEO.
Jul 6, 2022

How hard is it to get on the first page of Google? ›

Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.

Why isn't my website ranking on Google? ›

Your Website Has Been Penalized By Google

This can consist of anything from building lots of spammy backlinks to your website t, to using over optimized anchor text or thin/duplicate content. Receiving a penalty will result in a loss of organic traffic and rankings making your website hard to find in search results.

How often should I blog for SEO? ›

This is a question that digital marketers have debated for years. While some swear by posting daily, there's actually a confirmed sweet spot when it comes to posting frequency. Most experts agree that blogging two to four times per week is the best way to see increased traction from your content.

Who is #1 Google ranking expert? ›

An SEO expert and the Founder & Chairman of Bams Technologies Private Limited. Since 2018 Google Search Engine has highlighed Zammy Zaif as "World's Best Google Ranking SEO Expert" due to the influence of ranking achievements, which reaches over 2 million people every month.

How do I check my Google SEO ranking? ›

How Do I Check My SEO rankings?
  1. Select the domain you want to check ranking for from the upper left menu;
  2. Go to Search Results;
  3. Look for the right-most square - that's your average position over time;
  4. Scroll below to Queries and you will see the keywords you rank on;
Dec 8, 2021

What is cheaper than Google Ads? ›

For e-commerce businesses, alternatives to Google ads are sixads, Amazon, Facebook, and Instagram advertising. For B2B businesses, alternatives to Google Ads are LinkedIn, Bing Ads, Infolinks. For businesses with a low budget, alternatives to Google Ads are sixads, Bing Ads, Facebook Ads, Instagram Ads.

What are the disadvantages of Google Ads? ›

The cons of using Google Ads:
  • You Can End Up Paying for Poor Quality Clicks – Okay, so we've about how this can be an advantage as the traffic is more relevant. ...
  • Competitive Market – If you aren't too sure what you're doing and you're in a competitive industry, you can end up spending a lot of money per click.

Can I do Google Ads myself? ›

To create your Google Ads account, you'll need an email address and website for your business. Even if you don't have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.

Is Google Ads better than SEO? ›

SEO strategies can take weeks or months to yield real results, while Google Ads can deliver near-instantaneous bursts of traffic. Google Ads as a marketing tool can be turned on and off at will, while SEO delivers consistent organic results over the long term.

How much should a small business spend on Google Ads? ›

Short answer: Google Ads budgets should be between $1000-$10,000/per month for small businesses. Long answer: Your Google AdWords budget depends on your industry, current market trends, your customer's lifecycle, and—of course—how you manage your Google Ads account.

What is a good monthly budget for Google Ads? ›

Recommended Monthly Budget You Should Allocate to Google AdWords. Depending on the client, industry, objectives, and locations targeted, our strategist recommendation for starting budgets range from $1,000 to $10,000 per month.

What is the salary of SEO after 2 years? ›

An Entry Level SEO with less than three years of experience earns an average salary of ₹2.5 Lakhs per year.

Do people actually get jobs with Google certificates? ›

Still, Google offers no guarantee of employment. And completing a course does not make you an expert, Pollak cautions. “You can't just go from having no skills to taking a six-month course in data analytics and then present yourself on your resume as a data analyst.”

Do people take Google certificates seriously? ›

Employers are super keen on these certificates because they know they're getting high-quality talent,” Gevelber says. “They also know they're getting more nontraditional talent, and that's really important to a lot of people who are hiring today.”

Can SEO be done for free? ›

There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements.

Can you learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

Can I learn SEO in 2 months? ›

Yes, you can learn SEO in two months. However, how much you learn during that time depends on how much time you devote to learning SEO every day.

Can you do SEO yourself? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

Is SEO a monthly thing? ›

SEO is an ongoing process that needs to be continually monitored and tweaked to be effective. Search engine algorithms are constantly changing, so you need to adjust your SEO strategies regularly to keep up. If you don't do SEO every month, your competitors will outrank you in the search engine results pages (SERPs).

Is SEO still in demand? ›

SEO professionals are in high demand, as companies need search optimization in order to compete in most niches.

Is it worth paying a SEO company? ›

If the average price is $1,500/month, but you are able to generate $10,000/month – we think anyone would take that deal. If you want to break down the numbers yourself, use the calculation we provided above. You will find that search engine optimization is definitely worth it for your small or local business.

How much is SEO per month? ›

The most common monthly retainer range for SEO agencies is $500–$1,000/month. For consultants, it's $2,501–$5,000. For freelancers, it's $251–$500/month and $101–$500/month.

How much does Google SEO cost for a small business? ›

The average cost of SEO for small businesses is $750 to $2000 per month or $5000 to $30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.

How much does SEO cost 2022? ›

How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

How much does SEO cost to set up? ›

On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+.

How much does a beginner SEO make? ›

While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA. As for senior-level SEO salary in India (for job roles that demand over ten years of experience), the annual remuneration is even higher, ranging between Rs.

How can I do SEO by myself? ›

Here are my top 10 do-it-yourself SEO tips.
  1. Research Keywords. Keyword research has dual benefits. ...
  2. Identify Keyword Gaps. ...
  3. Build Internal Links. ...
  4. Improve Click-throughs. ...
  5. Optimize Title Tags. ...
  6. Create Useful Content. ...
  7. Update Old Content. ...
  8. Monitor Analytics.
Mar 31, 2022

Will SEO exist in 5 years? ›

SEO will continue to exist for a long time because social media and search engines will more than likely merge. In fact, Facebook has already begun to do this, with an average of over 1.5 billion searches every day, while Twitter has joined in partnership with Google.

How much does SEO cost in the US? ›

SEO costs by SEO pricing model
Monthly$1500 – $5000 / month
Fixed price$1500 – $25,000 / contract
Project-based or one-time$5000 – $30,000 / project
Hourly$100 – $300 / hour


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